India’s Digital Bulls: How Gen Z is Making Crypto a Lifestyle

Vartika Sahu
  • 3 min read
How Gen Z is Making Crypto a Lifestyle

India’s Generation Z is not just casually engaging with cryptocurrency; it is jumping right into a new way of doing business. Edul Patel, the CEO of the cryptocurrency investment platform Mudrex, says that this generation is at the center of India’s growing interest in cryptocurrency. Young Indians are quickly making cryptocurrency a significant part of their economic identity, as they are highly skilled with technology and seek financial independence.

“I think it’s also true because the regulatory mindset has changed, right? Like, the ETF that came in, in December ’23, about a year and a half ago,” he noted.

This is not a trend that will pass quickly because of hype. It’s a bigger change in how young people think about money, value, and the systems that handle them. People often think that traditional banks and long-term investment options are old-fashioned or too slow to change. On the other hand, crypto gives you instant access, knowledge from the community, and opportunities that cross borders. Gen Z is ready to accept it.

Digital Influence and a Lack of Centralized Thinking

Gen Z doesn’t want to follow the same financial paths as previous generations. They want more freedom and control. They want financial tools that fit with how they live and interact online. The new generation sees crypto as both a cultural movement and a useful tool.

They buy Bitcoin, use decentralized apps, and invest in new tokens. Patel says that more and more people from smaller cities in India are getting involved in crypto, which shows that this change is not just happening in cities or among the elite.

The way people learn about money is a big part of this rise. No more big reports and formal advisors. Gen Z learns instead through short videos, creator explainers, Telegram groups, live discussions, and Instagram reels. They read financial content and use it to make their plans. Crypto is no longer a strange or hard-to-understand idea. It is real, relatable, and approved by the community.

Platforms are catching up with the youth movement

Mudrex and other companies have noticed this big change and are making plans to deal with it. Their products include structured crypto baskets, mobile platforms that are easy to use, and educational journeys that reward learning and participation. These aren’t just things. They are tools made for a generation that is comfortable with technology and interested in money.

Gen Z has the numbers and the momentum because more than 65% of India’s population is under 35. They don’t have to wait for permission to join global financial systems anymore. They are already changing them. Crypto is more than just a way to invest. For this generation, it means being financially free and shows what money will look like in the future.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.

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